内容简介
从表面上来看，设计实践和数据科学似乎并没有什么明显的联系。但这两门学科的目标其实是一样的，都是为了帮助设计人员和产品经理理解用户，以便于打造出良好的数字化体验。数据能够增强设计，同时设计也可以赋予数据更深层次的意义。
《数据驱动设计（影印版英文版）》展示了如何生成数据驱动的A／B测试，用于帮助执行各种设计决策，无论是细小的调校，还是大规模的UX概念。另外还配合真实案例，告诉你怎样完成产品设计流程中数据驱动设计部分的工作。目录
Foreword
Preface
Chapter1IntroducingaDataMindset
DataasaTrend
ThreeWaystoThinkAboutData
WhatDoesThisMeanforYouasaDesigner?
DataCanHelptoAlignDesignwithBusiness
WithaLittleHelpfromYourFriends
WhatIfYouDon'tHaveDataFriends（Yet）?
ThemesYou'llSeeinThisBook
Summary
QuestionstoAskYourself
Chapter2TheABCsofUsingData
TheDiversityofData
WhyExperiment?
BasicsofExperimentation
A/BTesting：OnlineExperiments
YourHypothesisandWhyItMatters
RunningCreativeA/BTests
Summary
QuestionstoAskYourself
Chapter3AFrameworkforExperimentation
IntroducingOurFramework
ThreePhases：Definition，Execution，andAnalysis，
Examples：DataandDesigninAction
Summary
QuestionstoAskYourself
Chapter4TheDefinitionPhase（HowtoFrameYourExperiments）
GettingStarted：DefiningYourGoal
IdentifyingtheProblemYouAreSolving
BuildingHypothesesfortheProblematHand．．．
TheImportanceofGoingBroad
WhichHypothesestoChoose?
Summary
QuestionstoAskYourself
Chapter5TheExecutionPhase（HowtoPutYourExperimentsintoAction）
DesigningtoLearn
DesigningtheBestRepresentationofYour
Hypothesis
Summary
QuestionstoAskYourself
Chapter6TheAnalysisPhase（GettingAnswersFromYourExperiments）
VettingYourDesignsAheadofLaunch
LaunchingYourDesign
EvaluatingYourResults
WhatDoestheDataSay?
RollingOutYourExperience，orNot
CaseStudy：NetflixonPlayStation3
Summary
QuestionstoAskYourself
Chapter7CreatingtheRightEnvironmentforData-AwareDesign
Principle1：SharedCompanyCultureandValues
Principle2：HiringandGrowingtheRightPeople
Principle3：ProcessestoSupportandAlign
Summary
QuestionstoAskYourself
Chapter8Conclusion
EthicalConsiderations
LastWords
AppendixA：Resources
Index
