编辑推荐
《跨文化商务交际》为针对商务英语专业本科或其他专业副修、选修此课程的学习者的教材。内容简介
《跨文化商务交际》是专门针对商务英语专业本科或其他专业副修、选修此课程的学习者的教材。本教材介绍了跨文化交际学的基本理论，非言语交际，分析了文化休克现象，还介绍了商务活动中的各种礼仪及有关风俗，探讨成功的商务谈判所包含的要素，旨在培养和提高学生的跨文化商务交际能力。作者简介
王维波，大连民族学院外国语言文化学院教授，兼任教育部外语专业教学指导委员会委员，辽宁外语教学指导委员会副主任委员，辽宁省高校外语教学研究会副会长。车丽娟，东北财经大学国际商务外语学院副院长，教授，主管教学工作。目录
Chapter1Culture，Communication，InterculturalCommunication
Culture
Communication
InterculturalCommunication
Summary
Exercises
CaseStudy：ToBeDirectorNot
FurtherReading：CulturalDifferences
Chapter2CommunicationBetweenCultures：VerbalCommunication
VerbalCommunication
OralCommunication
WrittenCommunication
Summary
Exercises
CaseStudy：TheProblemofUsingtheLocalLanguage
FurtherReading：PracticeinTelephoneSales
Chapter3CommunicationBetweenCultures：NonverbalCommunication
NonverbalCommunication
Kinesics
SpaceandDistance
Summary
Exercises
CaseStudy：HowCanYouStillSmile？
FurtherReading：FeaturesofKinesics
Chapter4ContrastingCulturalValues
CulturalValues
CulturalDimensions
Summary
Exercises
CaseStudy：HandintheReportin15Days
FurtherReading：CulturalValuesinInternationalBusiness
Chapter5CultureShockinInternationalCommunication
FeelingsofCultureShock
StagesofCultureShock
SymptomsofCultureShock
CuringCultureShock
High-contextandLow-contextCultures
Summary
Exercises
CaseStudy：AretheProblemsRightThereorNot？
FurtherReading：CultureClash
Chapter6BusinessEtiquetteandSocialCustoms
IntroductionsandGreetings
HandshakingandExchangingBusinessCards
DressingandDining
SocialCustoms
GiftGivingandReceiving
Humor，SuperstitionsandTaboos
Summary
Exercises
CaseStudy：WhatCausedtheConflict？
FurtherReading：“GoingDutch”Versus“ChineseHospitality”
Chapter7BusinessNegotiationAcrossCultures
CommunicationinNegotiation
TheInfluenceofCulturalDifferencesonNegotiation
NegotiationStrategies
PhysicalContextofNegotiation
PhasesofNegotiation
Summary
Exercises
CaseStudy：WhyDidn‘ttheAmericanManagerExplainDirectly？
FurtherReading：FactorsthatInfluenceInternationalBusinessNegotiation
Chapter8InterculturalManagement
CulturalFactorsinInternationalBusinessManagement
CorporateCulture
DevelopmentofTeamwork
StrategiesforInternationalMarketers
Summary
Exercises
CaseStudy：GE’sInformality
FurtherReading：TeamBuilding
KeytoExercises
Bibliography
